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DOVE AND DEGREE SUMMER 2018 ACTIVATION

IDEA

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Making your mark on life doesn't need to be a grand gesture or event. Many small acts can be just as, if not more, powerful. We inspired people to make a difference by performing small acts of kindness every day.

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HOW IT WORKED

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We had our large fabric wall set up for Dry Spray demonstrations. Next to it, we had a large wall people can write on.

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For our Dove only activation we had a custom flower cart created to hand out free samples and flowers if you shared your kind gesture of the day.

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RESULTS

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1,967,480 Sprays / Trials

Stretch target: 2M Sprays – Hit 98% of Target goal

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