PC Plant Based

With varying palettes to satisfy around the table, there is little room for error when it comes to taste. PC raises the bar by bringing accessible, palette-pleasing, plant based products to Canadians.

Touchpoints included:
OLV :06 / :10
Digital display
Social (organic and paid)
pc.ca web experiences
Photography and video art direction

Art Director: Sonia Segat-Ayala
Copywriter: Patrick Gordeau
Videographer/Photography:
Edward Pond /Jodi Pudge