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SONIA SEGAT-AYALA
ART DIRECTION + DESIGN
The Estates Of King Township Logo
Brochure Cover Spot Varnish, Soft Touch And Emboss
Brochure Spread
THE ESTATES OF
KING TOWNSHIP
Telling a story of luxury.
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I used strong, moody hero imagery to give the feeling of exclusivity and luxury. Also, the brochure had a spot varnish, emboss border and soft touch finish. Social and digital used the chandelier image to tease and then introduced the renderings.
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This project included art direction of
the community logo, brochures, Sales Centre displays, out-of-home, print, digital and social media advertising
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