SONIA SEGAT-AYALA  
ART DIRECTION + DESIGN

The goal for Mattamy’s 2016 brand campaign was to build brand awareness and trust with prospective home buyers while building consideration for our brand and keeping Mattamy top of mind.

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To do this we decided to show our target what sets Mattamy apart: our distinct architecture and thoughtful design features. For the campaign, we decided to show our customers, through storytelling, that Mattamy builds homes with life’s little moments in mind, and in effect, builds your memories right into the home.

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The results of the video component to the campaign were incredibly successful. They outperformed in every metric used. They saw a viewability of 73%, video engagement of 55%, a click-through rate of 0.73%. This lead to over 3,196,000 total impressions, for an impressively successful campaign.

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This campaign included art direction of pre-roll video, photography, print advertising, Out-Of-Home, digital and social media advertising